Finding high-quality links for SEO purposes is as difficult as it has ever been. Your links should not only appear within the editorial content of a page but they should also be acquired naturally and placed on pages that are relevant to the content of your own website.
Since Google’s Penguin update, however, there have been fewer and fewer opportunities to obtain backlinks that meet these criteria. Broken link building is an option to consider if you’ve exhausted your email link building and guest posting efforts.
Broken link building is a technique that entails researching and locating various resources in your domain that are either no longer available or are still operational. Following the discovery of these inactive resources, a similar version is created, and webmasters who linked to the previous resources are contacted to request that the broken links be replaced with the new resource you’ve created.
This is a clever way to increase your website’s link popularity while also providing value to other webmasters by assisting them with their website and SEO. Broken link building techniques have been around for a long time and have grown exponentially in popularity over the last decade. Broken links have become all too common these days, thanks to the rapid evolution of websites in recent years, which has included redesigns and newer technologies. As a result, there has never been a better time to build broken links for your website than now.
The reason is actually quite straightforward and has to do with a positive human ailment. When you use broken link building, you’re asking someone for something during the outreach process without first building trust with them. Broken link building outreach entails first offering assistance to businesses by pointing out broken links on their websites. After providing this service to businesses for free, you earn their trust, which they can reciprocate by providing your website with one or more backlinks.
To make the most of the opportunities presented by broken link building, you must first learn how to spot them and convert them into links. You’ll need a tried-and-true method for locating pages with broken links, as well as the know-how to scale it up. Finding one broken link opportunity is fantastic, but what if you could quickly multiply that into 10, 20, or even 100 broken links to pursue?
If you’ve struggled to find new link-building opportunities in the past, keep reading to learn how to implement this helpful process on your own website.
Figuring out how to find broken links is the first step in the broken link building process. It’s not as difficult as you might believe. The obvious first step in contacting webmasters with broken links and recommending that your own URL replace the dead references you’ve identified is to find web pages that contain these outdated links. There are many tools available for finding broken links on your website. Google Analytics is one of the most effective free tools available.
The first step is to go to the Behaviour Tab in your Google Analytics account. Then, under “Site Content,” select the “All Pages” button. Set an evaluation period based on how frequently you check for broken links once you’ve arrived. The best way to go is to check for broken links once a month.
Following that, many items will appear under the viewing options. Choose “Page Title” from the drop-down menu. After clicking “Apply,” you can now create a filter on the Page Title option and select the advanced feature, where you can type in “404 Page” to find broken links on your website. Export a list of all broken links discovered and fix them by replacing them or setting up redirects to direct visitors to the correct page.
Create a report in an Excel sheet after identifying the broken links to make tracking the link redirection process easier. If you’re using Google Analytics, you can export your data as a CSV or Spreadsheet report right from the tool. This report includes information such as unique page views, broken links, and more.
Now comes the most crucial part. The broken link detection tools will provide you with a list of all the links on your website that may be broken. However, before you decide to redirect them, you should examine these links and your web pages to determine why they aren’t working.
After a thorough review of the reports, it is critical to redirect the links with a high number of visits. It’s simple to identify which stray URLs are present on the website and replace them with a tentative URL. Broken links with high visit rates and links with underlying errors should be worked on first.
Having identified which broken links need to be resolved and redirected in the first three steps, it’s time for the final step. The process of locating and fixing broken links on your website will be completed by redirecting broken links in the CMS you’re using.
Making a list of the most authoritative websites in your niche, as well as competing websites, is the first and most important step in finding broken links that can bring you value. Following the creation of this list, a broken link finder tool can be extremely useful.
Ahrefs’ Site Explorer, Semrush, and Dead Link Checker are three of the most effective broken link finders. These tools make it simple to locate any dead links or 404 pages on any website. Now it’s time to put these tools to the test by using the broken link finder tools on one of the websites on your list and then repeating the process with the others.
Now that you’ve learned how broken link building can help you, it’s time to put in the effort and go the extra mile to reap the rewards. Broken link building, on the other hand, can be a time-consuming task to tackle on your own, and enlisting the help of SEO professionals can go a long way toward helping you develop a foolproof and consistent strategy.